adidas The Well (Image: adidas) adidas The Well (Image: adidas) “Consumers from the surrounding towers have been watching this project come to life for the past two years, so it’s exciting to finally have an opportunity to showcase our vision,” concludes Hawkins. Since its quiet opening last month, the flagship store has already garnered a warm reception. Soft-Opening Success adidas at The Well in Toronto (Image: Dustin Fuhs) The store even sports a green footwear wall with live plants and reclaimed school gym wood flooring in its change rooms. An 18-foot panoramic window overlooks the rapidly growing skyline, supplemented by smart lighting with daylight sensors to automatically adjust interior lighting.
#UNIQUE HYPE COLLECTION FULL#
Retail leasing for The Well is handled by Josh Katz, Assistant Vice President of Leasing, RioCan Real Estate Investment Trust and Alex Edmison, Senior Vice President, CBRE.Ī Nod to Sustainable Design adidas The Well (Image: adidas) adidas at The Well in Toronto (Image: Dustin Fuhs)Īpart from offering a customer-first shopping experience, the new store location is full of sustainable design elements. This initiative will kick off during the grand opening weekend, with exclusive workshops and personal shopping sessions available for adiClub members. “We will be featuring the work of local photographers as they bring Toronto neighbourhoods to life through their lens,” adds Hawkins. adidas is joining BMO and De Mello as the first retail spaces that are currently open at the Front & Spadina destination, which gives added opportunity to grow the community from the ground up. The Well: The Community adidas The Well (Image: adidas)Īs The Well continues to see progress and its retailers start to open, the brands will need to create a destination of events and attractions to bring tourists and local customers to the property. The adidas Originals line will be heavily featured, including artifacts and exclusive collaborations that weave the brand’s extensive heritage into the store’s fabric. The Collection concept is our opportunity to showcase our history, culture, and innovation,” says Hawkins. “adidas is the original sport brand and as such, has the largest footwear archives. Showcasing a Rich Heritage adidas The Well (Image: adidas)Īt the heart of this flagship store is storytelling. adidas has focused on offering consumers an unparalleled array of products, from exclusive collaborations to premium collections. The boutique aims to enhance the customer journey through specialized services and personalized experiences. “From an assortment perspective, The Collection will have all our hype drops, along with an elevated assortment of premium collections.”
“Our team of managers and sales associates are looking to create an elevated boutique environment and experience for our consumer,” says Lesley Hawkins, VP of Retail for adidas. “The Collection,” as dubbed by the brand, is more than just a retail space-it’s a curated experience.
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